Apple reveals new AI strategy at its yearly developer conference. OpenAI’s chatbot ChatGPT will be a part of the new “Apple Intelligence” technology, which Apple will integrate into numerous apps.
Apple highlighted Siri’s enhanced features throughout the presentation, including engaging with emails, calendar events, messaging, and third-party apps. These enhancements are expected to significantly improve user experience. Even when writing emails, Siri can modify the tone to fit the situation, providing a more personalized and natural interaction.
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Apple distinguished itself from rivals such as Microsoft and Google by emphasizing its dedication to customer privacy. However, Apple’s stock closed over 2% lower on Wall Street due to the event’s lacklustre reception.
Analysts believe that Apple has made incremental rather than revolutionary strides in AI. Even if the new features improve user experience, Apple may not become noticeably superior to its rivals despite them.
With its strategy, Apple hopes to democratize AI by focusing on its large user base, most of whom are not tech-savvy. Apple CEO Craig Federighi called Apple Intelligence “AI for the rest of us.”
Even with these developments, some experts are still concerned about Apple’s reliance on iPhone sales and do not think the new AI features would immediately improve the company’s financial performance.
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The meeting included demonstrations of the newest operating system for Apple devices, including the highlighted AI technologies. These AI technologies will be integrated into various aspects of the operating system, from Siri’s improved features to the new ‘lock an app’ security feature. Apple usually releases new tools for developers on this platform and updates its operating systems and apps.
Redesigned Siri is one standout feature, offering better control and ChatGPT integration. However, the relationship with OpenAI has sparked privacy worries, with Elon Musk, the CEO of Tesla, threatening to outlaw Apple products if they use the startup’s technology.
Apple stressed that customers’ information will not be logged when visiting ChatGPT to alleviate privacy worries. Additionally, the business published a paper outlining its data security protocols, which included using internal chips for cloud computing.
Customizable home screens and an additional security feature called “lock an app” will be included in the next iOS 18.
